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The web page installcapital.com has the following in the web site, "Generate unique custom installers with our system! We insert our offers." We viewed that the website also stated " Or get paid to distribute ours." It also said " Custom made campaigns and installer themes. Pay Per Install with InstallCapital. Whether you are a software developer or a webmaster, we got something for you. High payouts, unique platform. We have partnered with advertisers around the world to be able to give the highest possible rates world wide. You got nothing to loose." The header had pay per install as the highest ranking search term. This keyword is followed by pay per download, ppi, and ppd which isn't as urgent as pay per install. The other words they used was monetize site. convert download traffic is included but will not be seen by search crawlers.